Numbing Cream,
Built by an Artist,
For Artists.

Brandon Allton owns Dying Breed Tattoo. Like most artists, he was skeptical of numbing cream. Most of what was on the market felt like a gimmick, or worse, got in the way of the work. So he did what artists do: he tested everything he could get his hands on, took what worked, threw out what didn't, and kept refining until he had something worth trusting.

It didn't happen overnight. It happened one formula, one session, one client at a time, until what he was using stopped being an experiment and started being the reason clients kept coming back.

The numbers told the real story. Clients who used to come in once a year, because that's all the pain they could stomach, started coming back three, four, five times a year. Pieces they'd always wanted but never got, because they didn't want to sit through the pain, finally happened. More sessions. More coverage. More return clients. That's not a guess. That's what Brandon watched happen in his own shop, session after session.

Most shops were against the numbing wave. Brandon was too, at first. But once he saw what it actually did, for his clients, for his chair time, for his business, he realized it was never about whether artists liked the idea. It was about what clients needed. And with tattooing more popular than it's ever been, numbing isn't a gimmick anymore. It's becoming a staple, the same way gloves and stencils are. NumbTech exists so every shop can get there without spending years testing formulas the way Brandon did.